Tuesday, November 24, 2009

It’s a living

It ain’t easy making a living as any kind of artist. I wish I had a signed contract for every time I’ve heard a parent tell me, “Oh, my kid is so creative [fill in artist, actor, writer, dancer, whatever] but I’m telling him or her to major in [physics, accounting, chemistry, education—whatever the parent thinks is “practical”] because, of course, you can’t make a living at it.”

Well, the truth is, you can and this is dumb advice. Tons of people make a living every day at these professions, and there are plenty of out-of-work computer science majors. But, the employment path is fairly clear for computer science or chemistry: get the degree and get someone to hire you. The path for the arts is not: get the degree (or maybe not), get someone to hire you (or maybe not), sell your services, get a day gig (or maybe not)…but just because it’s not clear doesn’t make it un-doable. What does it require? Well, duh, it requires CREATIVITY.

If you want to eat and be any kind of artist, you need to think outside the box, not only with your art, but with your marketing, packaging, and bill paying. Maybe you will need to cobble together several jobs, sell several different versions of what you do, find a non-demanding dumb job (plenty of novelists have worked for the customs house, or the post office, or waiting tables) so you can still think and are raring to go when you get home.

But what these parents don’t tell their kids, what actually would be worthwhile advice, is that if you want to live by art, you'd better minor in business or plan to teach at some level. Acquiring the acumen to run a business, market, set up your website and social networking blitz—they’re all essential or no one is ever going to hear about your art.

Just like dating. It’s unlikely that anyone is ever going to arrive on a white horse. And if they do, it’s because you already have the door open and are looking out for the whinnying.

Two good books about making a living in one of the arts (writing):

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